Service area · Wisconsin
A year of posts for a small business on the isthmus
Madison runs on two calendars at once: the university’s semester and the seasons around the lakes. This page lays out a sample content calendar for a local café or studio, month by month and then week by week, and shows how scheduling tools and an AI assistant keep it going when you’re busy.
- A month-by-month posting plan you can copy and adjust
- One post scheduled to Instagram, Facebook and your Google Business Profile at once
- Class and table bookings in chat, with confirmation and reminder emails
Free for 7 days, no credit card required
Two calendars
The semester and the lakes decide when people show up
Madison is Wisconsin’s capital and home to the flagship University of Wisconsin campus, set on a narrow isthmus between Lake Mendota and Lake Monona. State Street links the Capitol to campus, and on Saturdays from spring to fall the Dane County Farmers’ Market circles the Capitol Square. Health care, state government and a strong software and biotech sector fill the offices; students and staff fill everything else.
That creates a pattern local businesses learn quickly. Late August and early September are loud. December finals are quiet for some businesses and frantic for others. Summer brings patio crowds and fewer students. Winter is long, and indoor classes, cozy cafés and bookstores do well. A content calendar that follows these shifts beats one that posts the same thing every Tuesday.
A sample year for a café two blocks off State Street
Adapt the themes to your own business. The rhythm is the useful part.
| When | Facebook and groups | Google Business Profile | |
|---|---|---|---|
| January and February | Warm drinks, study-spot photos, winter hours | Event nights, local partnerships | Updated hours for snow days |
| March and April | First patio day, spring menu | Community events, spring break hours | New menu post |
| May | Graduation week, farmers market pickups | Family visitors, reservations for graduation brunch | Weekend hours |
| June to August | Patio, iced drinks, lake days | Summer events for residents | Weekly specials |
| September | Welcome back, loyalty offers, football Saturdays | Parents visiting | Back-to-school hours |
| October and November | Fall drinks, Halloween on campus | Holiday catering orders | Thanksgiving hours |
| December | Finals-week fuel, gift cards | Holiday parties | Holiday closures |
Zooming in: one September week, scheduled on Sunday
Write it all in one sitting and let the calendar publish it.
- Monday Instagram carousel of the new fall menu, same post to the Facebook page.
- Wednesday Google Business Profile post about extended study hours during the first weeks of class.
- Thursday Facebook group post for the neighborhood about Friday’s live music.
- Friday Short video for Instagram and TikTok: game-day drinks. TikTok is publishing only.
- Saturday Morning Story: we’re at the farmers market until noon.
- Every day The AI assistant answers DMs and Messenger questions about hours, oat milk and Wi-Fi from your knowledge entries.
Booking a January class at a yoga studio
A sample exchange written for this page. Class spots come from the studio’s calendar, where each class has a fixed capacity.
The assistant knows nothing about the weather outside. It answers from the studio’s class list and policies.
Madison businesses that live on a content calendar
Cafés
Seasonal menus, study hours, event nights. See cafés.
Yoga studios
Class schedules and winter series with seat limits. See yoga studios.
Bookstores
Author events with capacity, new arrivals, holiday gifts. See bookstores.
Breweries
Release days, trivia, private-room bookings. See breweries.
Farms
Market-day posts and CSA pickup reminders. See farms.
Private tutors
Busy in October and around finals. See private tutors.
Handing the calendar to a Madison agency, or keeping it
AYDUKE is software, not an agency. It publishes on time and answers messages; the ideas are yours.
An agency makes sense if
You want photos, video and campaign ideas made for you. Keep that relationship, and let the agency schedule its work inside AYDUKE.
Keep it in-house if
- You can write a week of posts in an hour
- Most messages ask the same few questions
- You want bookings to go straight onto your calendar
- A monthly report is enough, exported as XLSX or CSV
Freelancers who handle several Madison clients can connect those accounts within their plan’s account limit and plan everything on one calendar. The free reseller program pays commission while referred businesses keep paying.
Setting up the calendar before September
Connect your accounts
Each platform has a step-by-step guide. You connect with your own developer app via OAuth, and keys are stored encrypted.
Fill the media library
Drag and drop a season’s worth of photos. Instagram posts need an image or video.
Draft the month
Save drafts, copy last year’s posts as new ones, and place them on the calendar. The compliance check flags anything that breaks a platform rule.
Teach the assistant
Point it to your website (up to 500 pages, refreshed weekly) and add seasonal hours by hand.
Plan next month tonight
Open a free demo account, no credit card required, and schedule a week of posts to see the calendar in action.
Frequently asked questions
How far ahead can a Madison business schedule posts?
You can plan as far out as you like and view it by month, week, day or a 30-day agenda. Move a post by changing its time rather than rebuilding it.
Do students get text reminders for classes?
No. In the US, customers get confirmation and reminder emails with a link to view or cancel. Your business gets new-booking alerts by SMS and email.
Can we post to the farmers market Facebook groups we belong to?
Facebook group auto posting works for groups your connected account can post in. Follow each group’s own rules.
Is there an AYDUKE office in Wisconsin?
No. AYDUKE is online software. Setup runs through guides in the panel, and you can reach us via the contact page.
We change hours on home-game Saturdays. How do customers find out?
Schedule a post for that week and update your hours in the knowledge base. The assistant uses the new hours in every reply from then on.
Other service areas
Ready to run your business from one panel?
Try it free for 7 days, no card required: connect your accounts, schedule your first post and train your assistant.