Service area · Kentucky
A Louisville content calendar built backward from Derby Day
For many businesses in Louisville, spring is planned around one Saturday in May. This page lays out a sample eight-week posting calendar for the Derby run-up, shows how to schedule all of it in one sitting, and covers the bookings that pile up at the same time.
- An eight-week sample calendar you can adapt to your trade
- Posts prepared once and published to every connected account on schedule
- Fittings, tables and event inquiries booked in the chat
Free for 7 days, no credit card required
Why plan backward
One race, several weeks of demand
The Kentucky Derby at Churchill Downs is one day, but the demand around it lasts much longer. The Derby Festival fills the weeks before with events, visitors book hotels and dinners early, and locals shop for hats, suits and party supplies. Boutiques in the Highlands, restaurants in NuLu and caterers across the city feel it at the same time.
The rest of the year has its own steady flow: bourbon tourism brings distillery visitors to town, the university keeps a student crowd around, and the healthcare and logistics employers provide a solid base of local customers. The Derby is simply the peak you can see coming months ahead, which makes it the easiest one to plan for.
Planning backward means you decide the posts in February or March, schedule them in one afternoon, and spend April answering customers instead of writing captions.
Sample posting calendar: eight weeks to the first Saturday in May
Adapt the wording to your trade. The dates shift each year; the order stays.
| When | Facebook and groups | Google Business Profile | |
|---|---|---|---|
| 8 weeks out | First look at this year's hats, menu or packages | Save-the-date for your own Derby event | Spring hours |
| 6 weeks out | Behind the scenes: fittings, tastings, setup | Booking reminder for groups and parties | Post about taking reservations |
| 4 weeks out | Customer-style photos with permission | Festival week plans and parking notes | Event post with dates |
| 2 weeks out | Last-call Story for fittings or tables | Share in neighborhood groups | Updated hours for Derby week |
| Derby week | Daily Stories, finished looks, the room ready | What is still open, sold-out notices | Final hours and closures |
| Week after | Thank-you post and favorite photos | Summer plans | Back to regular hours |
Instagram posts need a Business or Creator account and at least one photo or video. Every post is checked against each platform's rules before it is scheduled.
Five weeks out: a hat fitting request
An example conversation, not a real customer. The fitting times come from the boutique's calendar.
The hold question is a store policy, so the assistant did not decide it. Sales and payments stay in the boutique's own register or online shop.
Who in town runs on the Derby calendar
Boutiques
Hat and outfit fittings as timed appointments. More: boutiques.
Makeup artists
Early morning slots on race days, travel details collected in the form. More: makeup artists.
Caterers and party rentals
Consultation calls and tasting appointments booked weeks ahead. More: caterers, party rental companies.
Venues and cocktail bars
Group reservations with a capacity per slot, bourbon tasting nights for visitors. More: event venues, cocktail bars.
Turning the sample calendar into scheduled posts
Connect accounts
Facebook, Instagram, your Google profile and any others connect through your own developer app via OAuth. The panel has a step-by-step guide for each.
Upload the media first
Drag photos and videos into the media library. Having them in one place makes the afternoon go faster.
Write one post, copy the rest
Save drafts and duplicate a post to create the next one, changing only what differs.
Schedule and check the calendar
Pick the accounts and the time. The month or 30-day agenda view shows the whole run-up; filter by platform and change a post's time if plans change.
Watch the reports
Publishing reports show what went out, what failed and why, with a comparison to the previous period.
Hand the Derby season to an agency, or run it in-house
If you were searching for a Louisville social media agency: AYDUKE is software, not an agency. It does not write your posts, but it takes over timing, replies and bookings so you can run the season yourself.
Agency strengths
- Photo shoots and styled content
- Paid campaigns aimed at visitors
- Brand and design work
What stays easy in the panel
- Eight weeks of posts scheduled in one sitting
- Instagram DMs and Messenger answered around the clock
- Fittings and tables booked into open times
- XLSX or CSV reports after the season
Freelancers and agencies with several local clients can connect those accounts within their plan's limit and see every client's Derby calendar in one place. The reseller program is free and pays commission for as long as referred businesses pay.
The assistant does not know post times, weather, road closures or anything else that changes on race day. It answers from your entries only. Keep a short "Derby week" entry with your own hours, parking and policies, and update it the week before.
Build your run-up in the demo
A free demo account is ready as soon as you sign up, with no credit card. Every platform and the core features are there, with AI credits to test replies.
Frequently asked questions
Can we schedule the whole eight weeks in one day?
Yes. Prepare them in one sitting and schedule each to every connected account. If plans shift, move a post by changing its time in the calendar.
Will customers get a text reminder about their race-morning makeup slot?
No. In the US, customers get confirmation and reminder emails with a link to view or cancel. You get new-booking alerts by SMS and email.
Visitors ask about bourbon tastings we host. Can they book those as a group?
Yes. Set up the tasting as a service with a capacity, and the chat only offers times with enough seats.
Is there an AYDUKE office in Louisville?
No. AYDUKE is remote software with no local office. The help pages and the guides in the panel cover setup.
Can we post the same thing to Facebook groups for our neighborhood?
Yes. AYDUKE publishes to your Facebook page and to Facebook groups on the same schedule.
Other service areas
Ready to run your business from one panel?
Try it free for 7 days, no card required: connect your accounts, schedule your first post and train your assistant.