Margin and markup calculator
Convert between margin and markup, calculate selling price from cost or find the cost from a selling price. Supports VAT and quantity.
- Free, no sign-up
- No data stored
- Reviewed 2026-01-15
Your details
Results
- Unit cost
- £40.00
- Profit per unit
- £32.73
- Margin
- 45.00 %
- Markup
- 81.82 %
- Unit cost40 £ · 55.0%
- Profit per unit32.73 £ · 45.0%
Margin table
| Margin | Selling price | Profit per unit | Markup |
|---|---|---|---|
| 10 % | £44.44 | £4.44 | 11.1 % |
| 20 % | £50.00 | £10.00 | 25.0 % |
| 25 % | £53.33 | £13.33 | 33.3 % |
| 30 % | £57.14 | £17.14 | 42.9 % |
| 35 % | £61.54 | £21.54 | 53.8 % |
| 40 % | £66.67 | £26.67 | 66.7 % |
| 45 % | £72.73 | £32.73 | 81.8 % |
| 50 % | £80.00 | £40.00 | 100.0 % |
| 55 % | £88.89 | £48.89 | 122.2 % |
| 60 % | £100.00 | £60.00 | 150.0 % |
| 65 % | £114.29 | £74.29 | 185.7 % |
| 70 % | £133.33 | £93.33 | 233.3 % |
Margin table note
About the Margin & Markup Calculator
Margin and markup are two ways of expressing profit relative to cost or price. This calculator converts between them instantly and works in any direction: enter cost and margin to find price, or enter price and cost to find your margin.
Optionally include VAT so you can see the VAT-inclusive selling price alongside the margin. A quantity field lets you scale up for batch pricing.
How to use the Margin & Markup Calculator
- Choose what to solve for: margin, markup, cost or price.
- Enter the known values.
- Optionally add a VAT rate and quantity.
- View margin %, markup %, profit per unit and totals.
Formula and method
Margin % = (Price − Cost) / Price × 100
Markup % = (Price − Cost) / Cost × 100
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. A 50% markup equals a 33.3% margin.
Which should I use for pricing?
Retailers typically think in margin (e.g. "I need a 40% margin"). Wholesalers and manufacturers often use markup. The result is the same price either way.
Does this include VAT in the margin?
Margin is always calculated on the VAT-exclusive price. The VAT is added on top and shown separately.